Sunspel and What it Stands For “We think of ourselves as two things. Number one: The British jersey experts. We have developed, over the last 150 years, a number of fabrics that are unique. We are innovators in fabric development. Number two: We are manufacturers - cut and sew manufacturers in England. That is pretty rare. We're probably the last brand that manufactures cut and sew products in the UK from our own factory. There are other brands that dabble with making in the UK but they don't own the factories. The factory is not the core of the business. When we grow the range we focus on those two things - is it a jersey and is it a cut and sew product? We do make certain items abroad, our boxer shorts for instance, but we have maintained the core here. I think a lot of other brands made a mistake in shifting all of their production abroad.” The Creative Director “He ( J.W Anderson ) loves our product. He is fundamentally a product guy at heart. He knows that what he does is ...