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5PREVIEW COLLECTION: AW2010-11

A weekend at The Chelsea Hotel in New York. Late nights and lazy mornings. Casual but elegant; the perfect five-piece-wardrobe. All fits in a simple black bag.

You feel the history around you. Strange mysterious sounds and smells coming out of the rooms. The chilly marble floor in the corridors and stairs, the colored walls with paintings and photographs of past times. Dusty thick air and some nostalgic tunes from inside a room.

Room number 221. The gray skyline of the big apple outside the old windows, while the sun sets: a drink on the bureau, an unmade bed, some thoughts about all tomorrows parties.

Taking a step from the PREVIEW; from the basic T-shirts to a more mature collection. The rock kids grows up but don’t want to dress as grownups. A knowledge in materials & high quality: 100 % washed silk and tailored details.

Androgyne but still feminine. She’s a Femme Fatale.



Photo: © Paola Ambrosi De Magistris
Model: Helena Karlsson
Hair: Marcos Diaz
Makeup:Aya Komatsu


Location: The Chelsea Hotel, 222 West 23rd Street NYC

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